Ben and Jerry's
Advert
The advert reaches out to a mixture of different audiences, as the advert is a cartoon, this will attract the eye of the younger generation. Whereas the Greek flavor reaches out to the older generation. The advert is very simplistic as the background remains as one color, by having the cup create a scene this means the designs are able to create a different scene with the different flavors.
A yoghurt shaped cup is placed onto the flat blank surface, after the inside is painted. Then as the advert goes on many different components are added, the first character is a greek god; whom is brought on with a throne. Then the yoghurt is laid down to mimic snow, little skiers then cut down the mountain until little pieces of shortbread are added. This adds a comedic effect for the younger generation, the scene then gains power as it finally concludes.
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